In PDF Designer, you can customize the table header and table rows separately, but all of the rows have to be the same.
It would be very nice to have the option to enable a check box to use alternate row settings for every other row in the grid. For the alternate row, the same properties that can be changed for the normal row should exist.
This could be used to make some types of data much more readable and more professional looking. It would also follow industry trends as many other related and unrelated products and technologies allow the use of alternate row properties when dealing with tables.